SKYDRATE

A revolutionary product was getting lost in the noise

After 25 years of pioneering in-flight relief systems for military pilots, Skydrate faced a critical challenge: their groundbreaking, safety-approved technology was being overshadowed by a competitor's inferior product that had actually bruised users and failed safety tests. Pilots and procurement officers couldn't distinguish between the products, military buyers struggled with complex procurement processes across different branches and international markets, and veteran pilots resisted change from dangerous alternatives like "tactical dehydration." Meanwhile, the serious health consequences of current solutions—UTIs, bladder infections, and long-term damage to veterans—weren't being effectively communicated. The stakes were high: pilot safety, mission readiness, and the reputation of a family-run business that had spent decades perfecting life-saving technology.

Clarity Through Digital Strategy + Purpose-Built Architecture

We developed a comprehensive digital presence that positioned Skydrate as the definitive leader in pilot relief systems while clearly differentiating them from competitors. Our approach emphasized safety-first messaging around Skydrate's unique "safe-to-fly" certification, showcased their versatility across Air Force, Navy, helicopters, NASA, and international markets, and simplified the complex military procurement process with clear pathways for different branches and applications.

The technical architecture was as specialized as their products—a fully custom frontend paired with Sanity CMS gave the team complete control over technical specifications, safety documentation, and product updates critical for serving multiple military branches internationally. The custom checkout system intelligently routes different military agencies to their proper procurement channels, recognizing that purchasing life-safety equipment involves specialized vendors, government contracts, and component reordering rather than standard e-commerce flows.

The result: a mission-critical digital tool that transforms a specialized aerospace product into a clear, compelling solution while connecting 25 years of innovation with the pilots who depend on it.