PathHouse

Kaiser Path is changing the game with the PathHouse project. They use the wood removed from forest restoration and management projects in the production of mass timber, which is in turn used to construct affordable housing. They came to us in the spring of 2023 to help them make a splash in the unveiling of PathHouse at the International Mass Timber Conference that year. We knew the concept would outshine all others, we just needed to prepare the right launch pad.

We spent time evaluating what kind of presentation would have the highest impact in a conference setting and where an investment of strategy and design would yield the greatest results. We worked with their team and partners to simplify the project story so that its significance could be understood in a matter of seconds. We applied this to a looping video that played at their conference exhibit, along with a website that walks the user from the basics all the way through the process. We designed marketing collateral to be used in following up with conference leads and used in their widespread marketing now that PathHouse was officially out in the world.