Old Trapper
How do you help a local, family-owned brand cut through the fat of the beef jerky industry?
Partnering with a nationally recognized jerky brand to keep them on the cutting edge of the food and adventure industries.
Creative Strategy
Marketing Strategy
Web Design
Web Development
Challenge
When Old Trapper began 50 years ago, it was the best kept secret in the Pacific Northwest. But a secret that delicious was bound to get out and they’ve now grown into the national market as a leader in the beef jerky business. Over the last few years, they’ve partnered with us to continue to grow the quality of their marketing in the digital space.
Solution
For a product based company like Old Trapper, brand building is everything - and the website is the central hub of their digital ecosystem. We’ve strategically focused on making their website an engaging experience, not just one that sells product.
Old Trapper has experienced rapid audience growth with Riff supporting through thoughtful design, collaborative digital activations, and tactical SEO strategy. Together, our teams navigate marketing priorities, explore key brand partnerships, and work to ensure that the integrity of the Old Trapper brand is consistent everywhere it shows up, while continuously innovating.
About Old Trapper
Old Trapper seasons lean cuts of real steak, adds brown sugar for just the right hint of sweetness, and smokes them to perfection using real wood in their smokehouses. The result is tender, never tough jerky that will be the best you’ve ever tasted.
Services
Creative StrategyMarketing StrategyWeb DesignWeb DevelopmentTeam
Alan HwangMiranda CabralAshlan TaylorEvan BancroftEric LemiereJacob Merrill.webp?u=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fsnmyyjeq%2Fproduction%2F6bc819bb05a4da750df8a2c973d19b07c3ae9955-3600x2403.jpg&a=w%3D1920%26h%3D1920%26fm%3Dwebp%26q%3D75&cd=1cba5ac4cab45960fb7fd18ac514fb2f)
