How do you grow a flourishing visual identity for a children’s boutique from the seed of a mother’s intuition?
How do you grow a flourishing visual identity for a children’s boutique from the seed of a mother’s intuition?We coalesced a family’s passion for quality with their e-commerce goals into a bespoke brand experience.


Positioned in the heart of Vancouver, Washington’s downtown, Lyon & Pearle had the opportunity to create a physical and digital consumer experience that would support both the local and national community. With a focus on clean, sustainable products, a family set out to create a children’s boutique that would provide the kinds of products and retail experience mothers are looking for. Starting with a blank slate, they needed a brand identity on which to build their store and e-commerce platform.


The heart of their brand is the logo mark, which combines the two elements of their name - elements that are very personal to the family. From this logo we continued to grow the brand, crafting every aspect around their target consumer and always anchoring everything back to their guiding principles. For consistent, high quality positioning, we tackled every element they would need for an impactful business launch - branding, web design and development, photography, social media, packaging, and custom signage. Once Lyon & Pearle opened its doors to the public we continued to provide design and technology support to ensure our partners’ values were upheld.

Lyon & Pearle Lifestyle Photography 1
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Lyon & Pearle Social Media
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About Lyon & Pearle

Lyon & Pearle is a clothing, toy, and gift boutique for children and families located in downtown Vancouver, Washington. Born out of a love for children and a heart to support our community, Lyon & Pearle is all about empowering parents with the tools they need to spark creativity, development, and growth.


Brand StrategyBrand IdentityWeb StrategyWeb DesignWeb DevelopmentLifestyle PhotographyProduct PhotographySignage DesignPrint Design


Mack StrommeCarli StrommeElena AnunciadoAJ Robertson

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