How do you elevate an existing brand to a more contemporary feel without neglecting the legacy of the foundation?
How do you elevate an existing brand to a more contemporary feel without neglecting the legacy of the foundation?Kafiex Roasters wanted to create a 5th anniversary limited edition package design that would be a practice in pushing their brand towards a more contemporary and playful sphere.

Challenge

Kafiex looked to us to expand their minimalist packaging style into a new realm while maintaining a sense of consistency with the rest of the existing brand elements.

Solution

Rather than reinventing, we knew the key would be bridging the new with the old. We introduced new typography and a contemporary composition to legacy brand identity visuals in order to strike the right balance between the original minimalism with a more playful twist that results in a sense of natural evolution.

Kafiex Packaging Design 1 of 3
Kafiex Packaging Design 2 of 3
Kafiex Packaging Design 3 of 3

About Kafiex

Kafiex Roasters is a specialty coffee shop and roastery based in Vancouver, WA. Founded by Seidy and Matthew Selivanow. Kafiex proudly offers a wide variety of certified organic and fair trade coffee as well as some amazing 88+ point coffees. All of this while empowering women coffee farmers via Cafe Femenino and educating the public about the incredible journey of coffee from farm to cup.

Services

Packaging Design

Team

Corinna Scott

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