Resting just above the river in the Columbia River Gorge, Imrie’s vineyard is a wonder to behold. It represents the power of connectedness, the splendor of quality wine, and the final love letter of a wine titan to the land. Their team holds fiercely to each of these identities, fighting to elevate them equally within the story they tell to the rest of the world. They brought us in not just to create a logo, but to illustrate a legacy.

We began with a photoshoot of the vineyard, which yielded stunning glimpses of the leafy vines, the golden hills, and the vast river. The beauty of the vineyard gave us a clear sense from the very beginning that the mark for this brand should have a hand-drawn, illustrative style. After taking time to dig deeper into their story and help hone in the vision for where this wine would take them, we crafted a highly detailed yet beautifully understated logo mark that captures a sense of place and time while remaining timeless in its elegance. This foundational brand work will set the tone for labels, a website, and more.