This collaborative campaign needed a visual identity and marketing strategy that could connect with both brand’s audiences for this special, limited period, engagement opportunity. We needed to help them spread the message that their products could facilitate parent-child connection around mealtimes.
In order to create a unique brand for this campaign, we blended the two - designing a joint color palette and pulling in some of the classic Annie's shapes to use as icons. Overall, the feel of the brand highlighted the magic of both partners while creating a consistent and dynamic visual identity for the campaign as a whole.
We crafted weeks of campaign posts to tell the story and share the call to action on social media. Our goal was to use the lively visual themes to engage with Novel Effect's audience organically and to grow brand recognition through the partnership. The posts needed to feel fun, but also clearly illustrate the power of their product.
About Annie's + Novel Effect Campaign
The Novel Effect app responds to your voice with interactive music and sound effects, creating magical moments when you read aloud from children's books. Annie’s is on a mission to cultivate a healthier, happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet.
ServicesBrand StrategyMarketing Strategy Content CreationVideoWebsite & App DesignWeb Development & Maintenance
TeamMack StrommeNate ShippsCarli StrommeElena AnunciadoKenzie JonerAJ Robertson