Altitude Beverages

Altitude Beverage came to us at a critical juncture—they had an innovative product, strong branding vision, and aggressive launch timeline, but needed a complete digital presence that could support both immediate market entry and long-term growth. The challenge was multifaceted: build a fast email capture landing page in just 2 weeks to start building their audience, then deliver a full e-commerce experience within 2 months that could handle complex product variations (multiple flavors), subscription services, and seamless payment processing—all while maintaining their distinctive travel-inspired aesthetic with signature gradients and lifestyle imagery.

Custom Frontend + Shopify + Sanity: The Best of All Worlds for Modern E-commerce

We approached Altitude's challenge with a two-phase strategy that prioritized speed without sacrificing quality. Phase one delivered a lightning-fast email capture landing page to start building their audience immediately. Phase two leveraged a headless architecture combining best-in-class platforms: Shopify handles payments, inventory, and fulfillment; Sanity CMS empowers flexible content management; and a custom frontend delivers a blazing-fast, pixel-perfect experience tailored to Altitude's brand without theme limitations. This approach delivered lightning-quick load times, seamless operations, and the freedom to create exactly the digital experience that represents their brand. The result was a complete digital ecosystem that launched on schedule and provided the foundation for their ambitious growth plans including retail partnerships and affiliate marketing programs.