Noodle
Noodle.ai
Marketing Strategy / ABM
Messaging & Storytelling
Website Development
Design
PR
Challenge
When partnering with Noodle.ai, there was already success in fundraising through big hitters such as Honeywell and TPG Growth, Dell Technologies Capital. Although funding partners saw the vision to end the global supply chain crisis, Noodle.ai needed to convey this same vision to their target list of right-fit clients.
As with any scaling start up, marketing can get overly complex, making it difficult to understand the impact of each marketing dollar.
Solution
Riff started as a solutions partner for Noodle.ai’s Contentful website, but quickly became the full service agency on record, partnering on marketing strategy, and being the primary executer for targeted campaigns. We started with an audit and improvement of the marketing foundation. Once there was a solid foundation to build on, we focused on storytelling and targeted campaigns to activate Noodle’s targeted account list.
Key Results:
200%+ increase in marketing budget efficiency
$10M fundraising boost
Refined brand, storytelling and pitch decks
Clear understanding of marketing ROI by initiative
“Riff had the unique opportunity to partner with an impressively backed startup with the mission to cut through the noise of marketing and foster more results with less resources. It was a challenge that was incredibly fun to work through as a tight-knit partner with the Noodle team.”
- Alan Hwang, Riff CEO
About Noodle
Noodle.ai equips supply chain leaders to make better decisions that boost profits and reduces waste through the integration of their patent-pending technology.
Services
Marketing Strategy / ABMMessaging & StorytellingWebsite DevelopmentDesignPRTeam
Alan HwangMiranda CabralEvan BancroftJacob Merrill