Crafting a brand for Tongue & Cheek was full of smiles, bright colors, and way too many puns. The Tongue & Cheek team makes natural and delicious soothing aloe mouth strips. The strips work like a charm and they wanted their brand to do the same.
We loved their sense of humor and willingness to think outside the box when it came to their visual identity. The logo is friendly and versatile and the color scheme and iconography are visually catchy. And the brand application possibilities are endless!
Services: Branding | Logo Design | Package Design
Branding in Use
This logo has a lot of flexibility for different applications. The tongue icon is very recognizable and is perfect for situation where the horizontal stack cant be used. Adding different elements to the logo that all work together in harmony. The individual icons bring out the fun personality of the product and brand.
Tongue & Cheek brought us on to design the packaging for their mouth strips. For the pouches, we married the crucial product information with the brand elements to draw people in and tell them everything they need to know at a glance.
This project was visually fun, but we also have a blast working with local companies who create quality products. This was the best of both worlds.