Fosterful, formally known as Office Moms and Dads, is a non-profit based in Vancouver, WA that provides a nurturing environment for children entering foster care. They are an incredible organization and it was a magical whirlwind of an experience to get to work on updating their name and brand to better reflect their mission. Throughout this process, we helped with all the services we offer at Riff, and it was an honor working with such an awesome and selfless organization like Fosterful.
Services: Rebranding | Logo Development | Website | Product Design | Social Media Strategy
We wanted the Fosterful logo to symbolize their mission and purpose. Each individual element of the logo comes together to tell the story of how their volunteers seek to bring light into the dark spaces in the lives of foster children. It was a collaborative effort and we're excited about how it turned out!
Designing a custom website post-rebrand is the ideal scenario because we get to immediately put the new identity into action. Websites marry a fresh, robust expression of the brand with content strategy aimed at the client’s target audience.
Fosterful + Brothers Cascadia Brewing
As if Fosterful’s rebrand project wasn’t already enough fun, we topped it all off with a collaboration with Brothers Cascadia Brewing for the Brighter Days IPA. We got the opportunity to design a branded label to go with the new brew. Some of our favorite details are the way the yellow pops on the can and the metallic finish on the dots from the logo mark.
The true win, though, is the opportunity to rally around a great cause like supporting those involved in the foster care system. Watching people show their support reminded us what an incredible community we get to be a part of!