Annies + Novel Effect main logos


We had the opportunity to team up with Novel Effect in their campaign with Annie's to create magical moments during meals at home with the family. Novel Effect has created an interactive read-aloud app that adds sound effects and music to your story as you read it. They brought Annie's into the mix and we got to help build a fun campaign around this product partnership.

For this campaign, Annie's designed several of their mac & cheese boxes to include instructions for Novel Effect read-alongs, encouraging families to share a story and some quality time over a meal. We combined the brand elements of both companies to create a campaign brand that we then applied to a landing page. We also captured photos and created a video in order to build out an organic social media campaign to engage their audiences.

Services: Branding & Style Guide | Social Media Strategy | Photography | Video | Landing Page | Social Media Strategy and Content

Annies + Novel Effect Logos


In order to create a unique brand for this campaign, we blended the brands of the two companies - designing a joint color palette and pulling in some of the classic Annie's shapes to use as icons. Overall, the feel of the brand highlighted the magic of both partners while creating a consistent and dynamic visual identity for the campaign as a whole.

Annies Colors and Textures

Annie's Social Media

We crafted several weeks of campaign posts to tell the story and share the call to action on social media. Our goal was to use the lively visual themes to engage with Novel Effect's audience organically and to grow brand recognition through the partnership. The posts needed to feel fun, but also clearly illustrate the power of their product.

Social Media

Landing Page

During the campaign, we knew that one of the main places people would go for more information was the website. So we crafted a unique landing page to hold the campaign video, tell the story of the partnership, and direct people to social media and to the Novel Effect app. We used Gatsby Js, a Javascript framework, to provide the best possible experience for mobile users.

Annies Website Design