Slumberkins

Their concept for stuffed animals that support social and emotional wellness in children was undoubtedly brilliant, but no one could have foreseen the speed of their success. Over the last few years, they’ve grown their product line and their marketing avenues at lightning speed. They’ve adapted to consumer demands, a pandemic, and an ever changing social landscape. In the midst of it all, there were numerous needs for creative support - and fast.

In order to keep up with speed like that, our team intentionally partnered with Slumberkins to act as an extension of theirs; we learned their brand, their audience, their team dynamics. We made sure to understand their goals and to always keep their vision for what would come next in mind. And then we got to work on the creative. We managed their social media account. We created over 100 youtube videos for their kid audience and produced several video ads for social and streaming platforms. When they created Camp Slumberkins as a response to the pandemic, we got to design and create the marketing campaign for the product. And not only have we gotten to support in the creative lane, but also with team augmentation, using Kolbe and PRINT to help guide their team through optimization, transitions, and hiring. We’re excited for what will come next in this partnership!